Streaming Sustainability 和 Imaginary Bridges in the Cloud
F从大西洋的另一边, neocon Liz Truss’s fleeting tenure as British prime minister last Autumn had a certain “don’t doomscroll too fast or you’ll miss it” quality. 但当我 桁架确认 左倾的历史学家 里克·珀尔斯坦—master chronicler of the rise of America’s New Right from 1960–1980—as a favourite author by whom she’d “read 任何东西.”
Apparently, Truss is particularly enamoured of the epigraph of Perlstein’s third book, 无形的桥—a bit of advice Richard Nixon once received from Nikita Khrushchev: “If the people believe there’s an imaginary river out there, 别告诉他们那里没有河. You build an imaginary bridge over the imaginary river.”
Perlstein argues that recognising New Right icon Ronald Reagan’s talent for making voters see imaginary bridges is essential to underst和ing how the former president sold supply-side fantasies (recently rebr和ed “Trussonomics” in the UK) to the American people. Leaving no one more baffled than Perlstein himself, Truss apparently took the quote as a model for winning governance 和 perhaps imagined she was honouring the historian by crediting him with the idea.
This is roughly equivalent to Amazon Web Services (AWS) crediting Dom Robinson 和 Tim Siglin—who have consistently called out greenwashing in the streaming industry in their 流媒体文章的绿色化—as inspiration for the company’s deceptive sustainability initiatives. 亚马逊(像其他科技巨头一样) 苹果 和 谷歌)以前就在洗绿 流媒体 or 流媒体绿化 开始谈论它, 和 it’s long profited from fashioning imaginary bridges to a sustainable, 碳中性的未来.
AWS继续 to trumpet unverifiable claims of its reliance on carbon-footprint-minimising “green” electricity, allowing the company to underestimate its environmental impact by 90%–95%, 和 mask projected 20% YOY increases in indirect, 供应链的排放. But help may be on the way in the US, as new climate risk disclosures m和ated by the 美国证券交易委员会(SEC) for publicly traded companies should dramatically increase accountability, particularly for Scope 3 (indirect) emissions, which pertain specifically to an organization’s supply chain. As Kibo121校长兼首席执行官芭芭拉·兰格说 said on a sustainability panel at 流媒体 West last November, “That’s going to push that sustainability discussion down the chain, because every company is a Scope 3 component to somebody else.”
与此同时, Draft 欧洲可持续发展报告标准 (ESRS E1) recently became available as well, with detailed disclosure requirements 和 assessment criteria for sustainability-related performance, 与气候有关的物质影响, 能源消耗和结构, climate-specific targets that companies have adopted, 和更多的. 与美国证交会的授权一样，美国证监会的监管机构 esr文档 includes disclosure requirements for Scopes 1, 2, 和 3 和 total greenhouse gas (GHG) emissions. These reporting st和ards apply to any organization in the EU engaged in international trade.
Given that very few organizations currently meet the st和ards outlined in the document, 大多数都远远达不到要求, opinions vary on how effectively the EU will succeed in enforcing these st和ards 和 whether imposing them too rapidly will only drive non-compliant companies 和 accomplished greenwashers to greater lengths to avoid or feign compliance. Regarding the streaming industry in particular, 流媒体绿化 founder Dom Robinson contends than any concerted efforts “to rush the industry into reporting is causing a lot of nonsense data to emerge” 和 thus increasing “the risk of (consciously or not) greenwashing entire swaths of significant power dem和.”
Only time will tell how successful these measures will be in the near-term (or how much of the long-term their failure might costs us). There are certainly ethical 和 efficient ways to approach sustainability, even for companies beyond the reach of the SEC 和 ESRS, 和 some of them are outlined in Tim Siglin’s upcoming article on sustainability best practices (watch this page). Beyond following Tim’s recommendations in that piece, here’s the best advice I can give you: don’t just read 任何东西 by Tim Siglin 和 Dom Robinson on the subject—read 一切.
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Kibo121 Principal 和 CEO Barbara Lange discusses how to get media companies on the path to sustainability, 降低功耗, 和 become greener in this interview with 流媒体's Tim Siglin at 流媒体 West 2022.
12月23日
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